據(jù)相關(guān)了解，美國廣告行業(yè)作為一個(gè)競爭大、收益高的行業(yè)，越來越受到學(xué)生們的青睞，申請(qǐng)美國廣告專業(yè)的學(xué)生也逐漸增多。那么，美國廣告專業(yè)都學(xué)些什么？就業(yè)前景如何呢?以下就是美嘉導(dǎo)師為大家?guī)淼纳暾?qǐng)美國廣告學(xué)專業(yè)的同學(xué)們介紹一下：

美國廣告學(xué)專業(yè)分支：

Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

Creative Track: The creative track will prepare students for careers in art direction or copywriting.

Thesis Track: The thesis track will prepare students for careers in marketing research or education.

美國廣告學(xué)專業(yè)主要課程內(nèi)容：

綜合基礎(chǔ)課程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的課程

管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

創(chuàng)造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

美國廣告學(xué)專業(yè)研究生職業(yè)前景：

就業(yè)方向：廣告設(shè)計(jì)人員，企劃人員，美術(shù)指導(dǎo)，廣告客戶經(jīng)理，廣告銷售策劃，資深寫得可以做到廣告創(chuàng)意總監(jiān)等。

美嘉導(dǎo)師提示：就業(yè)市場-廣告代理公司，傳媒業(yè)，或者組織機(jī)構(gòu)的市場策劃，研究機(jī)構(gòu)等。